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Getsub – Making Bill Payments Effortless
Getsub – Making Bill Payments Effortless
Project Overview
Project Overview
Name: Getsub
Name: Getsub
Type: Fintech mobile & web platform redesign
Type: Fintech mobile & web platform redesign
Role: UI/UX Designer
Role: UI/UX Designer
Duration: 1 month
Duration: 1 month
Tools Used: Figma, Google Forms
Tools Used: Figma, Google Forms
Backstory
Backstory
As digital payment platforms grew across Nigeria, Getsub needed a design system that could support multiple services while being simple enough for users of all ages — from young students to elderly users unfamiliar with digital platforms.
The mission was to redesign the mobile experience to feel intuitive, scalable, and trustworthy at every touchpoint.
As digital payment platforms grew across Nigeria, Getsub needed a design system that could support multiple services while being simple enough for users of all ages — from young students to elderly users unfamiliar with digital platforms.
The mission was to redesign the mobile experience to feel intuitive, scalable, and trustworthy at every touchpoint.
What We Aimed to Fix
What We Aimed to Fix
• Overwhelming interface clutter on traditional payment apps
• Confusing navigation that slowed down quick transactions
• Lack of clear differentiation between buying for yourself and reselling
• Limited accessibility for older or less tech-savvy users
• Overwhelming interface clutter on traditional payment apps
• Confusing navigation that slowed down quick transactions
• Lack of clear differentiation between buying for yourself and reselling
• Limited accessibility for older or less tech-savvy users
Target Audience
Target Audience
• Everyday Nigerians (ages 4 to elderly)
• Entrepreneurs and small businesses reselling airtime/data
• Students needing cheap data plans
• Users managing home utilities (cable, electricity, subscriptions)
• Everyday Nigerians (ages 4 to elderly)
• Entrepreneurs and small businesses reselling airtime/data
• Students needing cheap data plans
• Users managing home utilities (cable, electricity, subscriptions)
Problems Identified
Problems Identified
• Designing for a very wide age group was complex (age 4 to elderly)
• Scaling multiple services into one clean
• Home Screen without overwhelming users
• Implementing insights from research into actual designs
• Struggled to organize major services (airtime, data, cable, electricity) into an easy-to-navigate hierarchy
• Needed a smooth handoff between personal purchases and reseller activities
• Designing for a very wide age group was complex (age 4 to elderly)
• Scaling multiple services into one clean
• Home Screen without overwhelming users
• Implementing insights from research into actual designs
• Struggled to organize major services (airtime, data, cable, electricity) into an easy-to-navigate hierarchy
• Needed a smooth handoff between personal purchases and reseller activities
Solutions Implemented
Solutions Implemented
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.
Competitive Analysis
Competitive Analysis
Platform
Platform
• VTpass
• VTpass
• JumiaPay
• JumiaPay
• Quickteller
• Quickteller
Strengths
Strengths
• Broad service range
• Broad service range
• Strong brand trust
• Strong brand trust
• Full-service platform
• Full-service platform
Weaknesses
Weaknesses
• Cluttered UX
• Cluttered UX
• Heavy app size, slower UI
• Heavy app size, slower UI
• Busy interface, too complex for quick tasks
• Busy interface, too complex for quick tasks
final design
Light Mode
Dark Mode
Web screens
SIGN IN
SIGN UP
INCORRECT PASWORD
LOG OUT
RESET PASSWORD
RESET PASSWORD SUCCESS
DASHBOARD
BUY DATA
FUND WALLET
TRANSACTION DETAILS
Mobile screens
ONBOARDING SCREEN I
ONBOARDING SCREEN II
ONBOARDING SCREEN III
SIGN IN
SIGN UP
INCORRECT PASSWORD
RESET PASSWORD PROMPT
RESET PASSWORD
RESET PASSWORD SUCCESS
SPLASH SCREEN
HOME
NOTIFICATION
SIDEBAR MENU
FUND WALLET
RECENT TRANSACTIONS
PURCHASE DATA
PURCHASE PROCESSING
TRANSACTION DETAIL
USER PROFILE
LOG OUT
final design
Light Mode
Dark Mode
Web screens
SIGN IN
SIGN UP
INCORRECT PASWORD
LOG OUT
RESET PASSWORD
RESET PASSWORD SUCCESS
DASHBOARD
BUY DATA
FUND WALLET
TRANSACTION DETAILS
Mobile screens
ONBOARDING SCREEN I
ONBOARDING SCREEN II
ONBOARDING SCREEN III
SIGN IN
SIGN UP
INCORRECT PASSWORD
RESET PASSWORD …
RESET PASSWORD
RESET PASSWORD SU…
SPLASH SCREEN
HOME
NOTIFICATION
SIDEBAR MENU
FUND WALLET
RECENT TRANSACTIONS
PURCHASE DATA
PURCHASE PROCESSING
TRANSACTION DETAIL
USER PROFILE
LOG OUT
Key Design Features
Key Design Features
• Simple 4-tab navigation: Home, Wallet, Transactions, Profile
• Prominent search bar for quick service access
• Dynamic offers and promo banners integrated without overwhelming the UX
• Quick payment flows with minimal screens to complete actions
• Simple 4-tab navigation: Home, Wallet, Transactions, Profile
• Prominent search bar for quick service access
• Dynamic offers and promo banners integrated without overwhelming the UX
• Quick payment flows with minimal screens to complete actions
Challenges Faced
Challenges Faced
• Integrating Research into Real UI:
Translating diverse survey results into one design that felt universal required heavy iteration.
• Home Screen Complexity:
Deciding what to prioritize — data, airtime, cable, electricity — without cluttering the page was solved by user-centered surveys and prototype testing.
• Scaling for Future Features:
Future-proofing the app layout to accommodate additional services like NECO/WAEC card purchases.
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.
Conclusion
Conclusion
Designing Getsub was a lesson in balancing ambition with simplicity. Creating a digital space that worked seamlessly for a wide age group meant prioritizing clarity, accessibility, and trust at every step. This project helped me grow stronger in user research application, large-scale UI planning, and mobile-first design strategies.
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.