Resume
Designing an E-commerce Experience for Everyone
Designing an E-commerce Experience for Everyone
Project Overview
Project Overview
Name: Digital Depot
Name: Digital Depot
Type: E-commerce Web Platform Redesign
Type: E-commerce Web Platform Redesign
Role: UI/UX Designer
Role: UI/UX Designer
Duration: 2 weeks
Duration: 2 weeks
Tools Used: Figma, Google Forms
Tools Used: Figma, Google Forms
Backstory
Backstory
Digital Depot was conceived to provide a straightforward shopping experience for gadget enthusiasts. Recognizing the need for simplicity, the design emphasizes ease of navigation and quick access to products.
Digital Depot was conceived to provide a straightforward shopping experience for gadget enthusiasts. Recognizing the need for simplicity, the design emphasizes ease of navigation and quick access to products.
What We Aimed to Fix
What We Aimed to Fix
• Limited flexibility for new users or one-time buyers
• The need for users to create an account before making a purchase
• Drop-off caused by long or complex sign-up processes
• Friction in the buying journey for users who just want to browse and check out quickly
• Limited flexibility for new users or one-time buyers
• The need for users to create an account before making a purchase
• Drop-off caused by long or complex sign-up processes
• Friction in the buying journey for users who just want to browse and check out quickly
Target Audience
Target Audience
• Gadget enthusiasts looking for the latest tech products
• Young adults and professionals who prefer online shopping
• Users who value a seamless checkout experience without mandatory sign-up
• First-time buyers who want a quick and easy purchase process
• Price-conscious users comparing gadgets before making decisions
• Gadget enthusiasts looking for the latest tech products
• Young adults and professionals who prefer online shopping
• Users who value a seamless checkout experience without mandatory sign-up
• First-time buyers who want a quick and easy purchase process
• Price-conscious users comparing gadgets before making decisions
Problems Identified
Problems Identified
• Mandatory account creation hindering quick purchases.
• Limited product range focusing solely on gadgets, potentially alienating users seeking other products.
• Mandatory account creation hindering quick purchases.
• Limited product range focusing solely on gadgets, potentially alienating users seeking other products.
Solutions Implemented
Solutions Implemented
• Introduced a guest checkout option, enabling users to purchase without creating an account.
• Streamlined the purchasing process to require minimal user information, enhancing user experience.
• Introduced a guest checkout option, enabling users to purchase without creating an account.
• Streamlined the purchasing process to require minimal user information, enhancing user experience.
Competitive Analysis
Competitive Analysis
Platform
Platform
• Jumia
• Jumia
• Konga
• Konga
Strengths
Strengths
• Wide product range; established brand recognition.
• Wide product range; established brand recognition.
• Diverse product offerings; strong logistics network.
• Diverse product offerings; strong logistics network.
Weaknesses
Weaknesses
• Complex checkout process; mandatory account creation.
• Complex checkout process; mandatory account creation.
Overwhelming interface; slower website performance.
Overwhelming interface; slower website performance.
By offering a niche product range with a simplified, user-centric design, Digital Depot focuses on quick and easy purchases, setting itself apart from competitors.
By offering a niche product range with a simplified, user-centric design, Digital Depot focuses on quick and easy purchases, setting itself apart from competitors.
final design
final design
web screens
web screens
hOME SCREEN
hOME SCREEN
PRODUCT LISTING SCREEN
PRODUCT LISTING SCREEN
PRODUCT VIEW
PRODUCT VIEW
PRODUCT VIEW II
PRODUCT VIEW II
SIGN IN
SIGN IN
CART
CART
CHECKOUT ORDER SUMMARY
CHECKOUT ORDER SUMMARY
CHECKOUT PAYMENT INFORMATION
CHECKOUT PAYMENT INFORMATION
CHECKOUT CONTACT INFORMATION
CHECKOUT CONTACT INFORMATION
Key Design Features
Key Design Features
• Clean, intuitive interface.
• Prominent guest checkout option.
• Responsive design for various devices.
• High-quality product images and concise descriptions.
• Clean, intuitive interface.
• Prominent guest checkout option.
• Responsive design for various devices.
• High-quality product images and concise descriptions.
Challenges Faced
Challenges Faced
As my first large-scale e-commerce project, ensuring all design elements were purposeful and user-friendly was paramount. The trust placed in me by the brand motivated meticulous attention to detail and adherence to best practices.
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.
Conclusion
Conclusion
Digital Depot stands out by simplifying the online shopping experience for gadget enthusiasts. By removing unnecessary barriers and focusing on user convenience, the platform offers a streamlined alternative to traditional e-commerce websites.
• User Surveys & Feedback Loops:
Conducted surveys among different age groups to understand their pain points and preferred workflows.
• Simplified Home Screen Layout:
Grouped major services clearly with visual categories and easy tap areas, ensuring quick access for users at any skill level.
• Dual-Mode Accessibility:
Integrated both Light and Dark modes to cater to different visual comfort needs.
• Reseller Tools Highlight:
Clearly separated personal use features from reseller opportunities, making the platform flexible for business-minded users.
• Minimalist Approach for Wide Demographic:
Large touch targets, big readable fonts, and a clean visual hierarchy to make navigation intuitive across all devices.
Damola
Damola
Copyright © 2025 Damola adeyemi
Copyright © 2025 Damola adeyemi
Damola
Damola